The SEAT Practitioner Program

Understand your program.
Build your strategy.
Know your market.

The SEAT assessment gives you a clear picture of where your security awareness program stands today. The cohort helps you build a strategy to move it forward. And when you're ready to evaluate tools, you'll know exactly what you need before you open a single analyst report.

What You Walk Away With

Program clarity. Strategic direction. Vendor insight.

1

Program Understanding

The SEAT assessment maps your maturity across four pillars: Strategy, Engagement, Assessment, and Training. You get a real read on where your program is strong and where the gaps are, not a vendor's version of what you should be doing.

2

A Strategy That Fits

Inside the cohort, you work with peers and a practitioner-guide to turn your assessment results into a maturity roadmap. Prioritized. Sequenced. Grounded in what actually moves programs forward, not what looks good in a slide deck.

3

Vendor Landscape Insight

When your strategy calls for a tool, you should know what's actually out there. We map your gaps to vendor capabilities so you're evaluating from a position of clarity, not sitting through 12 demos hoping something sticks.

Most practitioners start with a vendor report. That's step three. Step one is understanding where your program actually stands. Step two is building a strategy around it.

How It Works

Join the cohort. Build your strategy. Leave with a roadmap.

Each monthly cohort is a small group of practitioners working through the same process together. You get assessment, coaching, and a strategy roadmap in four weeks.

01

Join the Cohort

Up to 10 practitioners per group. You'll walk through the SEAT assessment together and get your maturity score across all four pillars.

02

1:1 Coaching

Individual sessions to dig into your results, prioritize your gaps, and start building a strategy roadmap tailored to your program.

03

Leave with a Roadmap

You walk away with a prioritized plan for your program. What to fix first, what to build next, and how to make the case internally.

Get notified when the next cohort opens:

A Different Sequence

Analyst reports are a fine tool. Most people just reach for them too early.

How most practitioners buy today

Read a Forrester Wave or Gartner MQ. Sit through demos from the "leaders" quadrant. Build a spreadsheet. Pick a vendor. Six months later, realize the tool doesn't match the program you actually have. The report told you who to buy from, but never asked whether you were ready to buy at all.

What should come first

Understand your program. Build a strategy. Then, when you're ready to evaluate tools, you'll know exactly what to look for. That's the work analyst reports skip. And when you do need vendor guidance, it comes from someone who's sat on both sides of the table, with no sponsorship revenue and no pay-to-play rankings.

Why This Works

Built by a practitioner, not an analyst firm.

The SEAT framework was built from years of running and evaluating security awareness programs. The vendor guidance layer comes from sitting on both sides of the table. No six-figure subscription required.

The framework

SEAT is used by practitioners to assess their own program maturity across Strategy, Engagement, Assessment, and Training. It's the starting point for everything.

The buyer perspective

Years running awareness programs at scale. Evaluated and deployed KnowBe4, Proofpoint, Cofense, and others. Knows what the procurement process actually looks like.

The vendor perspective

Currently embedded with multiple HRM vendors seeing how products work from the inside. Understands roadmaps, limitations, and where marketing gets ahead of the product.

Pricing

Simple. No retainers. No subscriptions.

1:1 Vendor Consult

$250 - $500

For teams actively evaluating or about to start an RFP. We build your vendor shortlist together, grounded in your SEAT results and strategic priorities.

  • Review your SEAT results together
  • Personalized 2-3 vendor shortlist
  • Demo questions they won't expect
  • Red flags to watch for
  • Written summary you can share internally

Ready to get serious about your program?

Join the next cohort and walk away with a real strategy. Assessment, coaching, and a roadmap you can actually use.

Up to 10 practitioners per cohort. No spam.